Safety is in our DNA

Protecting you and your family throughout every moment of your journey always has been, and always will be, at the heart of everything Subaru does. Subaru strives to create innovative cars that protect you and your loved ones, whether they’re in or outside the car. It’s a philosophy that started with Subaru’s first mass produced vehicle, the Subaru 360. A vehicle designed with driver visibility at its core, and in 1960 became one of the first vehicles in the world to be crash tested. This commitment saw Subaru also produce the first Japanese built car to achieve a 5 star ANCAP^ safety rating in 2003, while becoming the first mainstream car brand in Australia to achieve 5 star ANCAP^ ratings across the entire range.

Now, Subaru is proud to introduce its most important safety vision yet – working towards zero fatal road accidents in a Subaru vehicle by the year 2030*. This vision is underpinned by the four vital safety pillars of Primary, Active, Preventative and Protective safety that work together to achieve Subaru’s ‘All-Around’ approach to automotive manufacturing. By combining holistic Subaru design principles and advanced safety technologies with a range of cutting-edge future innovations, Subaru aims to provide an inherent safety and peace-of-mind that allows Subaru families to enjoy the magic of living in the moment. Discover more about the four safety disciplines that will help Subaru achieve its vision of towards zero fatal road accidents in a Subaru vehicle by 2030*.

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* Subaru Corporation (the Japanese manufacturer of Subaru cars) has publicly stated its aim to reduce the number of fatal accidents in a Subaru vehicle to zero by 2030 as well as the number of fatalities among pedestrians, cyclists and the like as a result of a collision with a Subaru vehicle. For more information on Subaru Corporation’s CSR initiatives visit

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